Privacy policy

Responsible person


Little Casimir UG
Maarstrasse 5
50858 Cologne

Email: info@littlecasimir.com
Internet: www.little.casimir.de

The company is represented by: Managing Director Isabella Jasmina Halm-El Shikh
legal notice



Basics
This data protection declaration is intended to inform users of this website about the type, scope and purpose of the collection and use of personal data by the website operator.

The website operator takes your data protection very seriously and treats your personal data confidentially and in accordance with legal regulations. Since changes to this data protection declaration may be made due to new technologies and the constant development of this website, we recommend that you read the data protection declaration again at regular intervals. Definitions of the terms used (e.g. “personal data” or “processing”) can be found in Art. 4 GDPR.



Collection and processing of personal data
The website operator only collects, uses and passes on your personal data if this is permitted by law or if you consent to the data collection. Personal data includes all information that serves to identify you as a person and that can be traced back to you - for example your name, email address and telephone number. You can also visit this website without providing any personal information. However, in order to improve our online offering, we store your access data to this website (without personal reference). These access data include, for example: B. the file you requested or the name of your internet provider. By anonymizing the data, it is not possible to draw conclusions about you personally.

Types of data processed:

  • Inventory data (e.g., names, addresses).
  • Contact details (e.g., email, telephone numbers).
  • Content data (e.g., text entries, photographs, videos).
  • Usage data (e.g. websites visited, interest in content, access times).
  • Meta/communication data (e.g., device information, IP addresses).

Categories of data subjects


Visitors and users of the online offering (hereinafter we refer to the affected persons collectively as “users”).



Purpose of processing

  • Provision of the online offer, its functions and content.
  • Answering contact requests and communicating with users.
  • Safety measures.
  • Reach measurement/marketing

Relevant legal bases
In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. If the legal basis is not stated in the data protection declaration, the following applies: The legal basis for obtaining consent is Article 6 Paragraph 1 Letter a and Article 7 GDPR, the legal basis for processing to fulfill our services and implement contractual measures as well Answering inquiries is Art. 6 Para. 1 lit. b GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 Para. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Art 6 Paragraph 1 Letter f GDPR. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Article 6 (1) (d) GDPR serves as the legal basis.



Contact form
Data transmitted via the contact form, including your contact details, will be stored in order to be able to process your request or to be available to answer follow-up questions. This data will not be passed on without your consent. The data entered into the contact form is processed exclusively on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke the consent you have already given at any time. An informal notification by email is sufficient to revoke your consent. The legality of the data processing operations carried out up to the time of revocation remains unaffected by the revocation.

Data transmitted via the contact form will remain with us until you request us to delete it, revoke your consent to storage or there is no longer any need to store the data. Mandatory legal provisions – in particular retention periods – remain unaffected.

Safety measures
We take appropriate technical measures in accordance with Art. 32 GDPR, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probability of occurrence and severity of the risk for the rights and freedoms of natural persons and organizational measures to ensure a level of protection appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, distribution, ensuring availability and its separation. We have also set up procedures to ensure the exercise of the rights of those affected, the deletion of data and the response to threats to data. We also take the protection of personal data into account when developing or selecting hardware, software and processes, in accordance with the principle of data protection through technology design and through data protection-friendly default settings (Art. 25 GDPR).



Range measurement & cookies
This website uses cookies for pseudonymous range measurement, which are transmitted to the user's browser either from our server or the server of a third party. Cookies are small files that are stored on your device. Your browser accesses these files. The use of cookies increases the user-friendliness and security of this website. If you do not want cookies to measure reach to be stored on your device, you can object to the use of these files here:

  • Network Advertising Initiative cookie opt-out page: http://optout.networkadvertising.org/?c=1#!/
  • US website cookie deactivation page: http://optout.aboutads.info/?c=2#!/
  • European website cookie opt-out page: http://optout.networkadvertising.org/?c=1#!/


Common browsers offer the setting option not to allow cookies. Note: It is not guaranteed that you will be able to access all functions of this website without restrictions if you make appropriate settings.



Collaboration with processors and third parties
If, as part of our processing, we disclose data to other people and companies (contract processors or third parties), transmit it to them or otherwise grant them access to the data, this only takes place on the basis of legal permission (e.g. if the data is transmitted to third parties, such as to payment service providers, in accordance with Art. 6 Paragraph 1 lit.

If we commission third parties to process data on the basis of a so-called “order processing contract”, this is done on the basis of Art. 28 GDPR.

Hosting
The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services, which we use for the purpose of operating this online offering.

In doing so, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data from customers, interested parties and visitors to this online offering based on our legitimate interests in the efficient and secure provision of this online offering in accordance with Art. 6 Para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of order processing contract).



Google Tag Manager
Google Tag Manager is a solution with which we can manage so-called website tags via an interface (and thus, for example, integrate Google Analytics and other Google marketing services into our online offering). The Tag Manager itself (which implements the tags) does not process any personal data of users. With regard to the processing of users' personal data, reference is made to the following information on Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.



Google Universal Analytics
We use Google Analytics in the form of “Universal Analytics”. “Universal Analytics” refers to a process from Google Analytics in which user analysis is carried out on the basis of a pseudonymous user ID and thus a pseudonymous profile of the user is created with information from the use of various devices (so-called “cross-device tracking”).

Google Analytics
Due to our legitimate interests in optimizing and analyzing our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR, this website uses the “Google Analytics” service, which is provided by Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA). The service (Google Analytics) uses “cookies” – text files that are stored on your device. The information collected by cookies is usually sent to a Google server in the USA and stored there.

Google LLC complies with European data protection law and is certified under the Privacy Shield Agreement: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

IP anonymization applies on this website. The user's IP address is shortened within the member states of the EU and the European Economic Area and in the other contracting states to the agreement. Only in individual cases is the IP address initially transmitted in its entirety to a Google server in the USA and shortened there. This shortening means that your IP address is no longer linked to a person. The user's IP address transmitted by the browser is not combined with other data stored by Google.

As part of the order data agreement that we as website operator have concluded with Google Inc., Google Inc. uses the information collected to create an evaluation of website usage and website activity and provides services related to Internet usage.

The data collected by Google on our behalf is used to evaluate the use of our online offering by individual users, e.g. B. to create reports about activity on the website in order to improve our online offering.

You have the option of preventing cookies from being stored on your device by making the appropriate settings in your browser. There is no guarantee that you will be able to access all functions of this website without restrictions if your browser does not allow cookies.

You can also use a browser plug-in to prevent the information collected by cookies (including your IP address) from being sent to Google Inc. and used by Google Inc. The following link will take you to the corresponding plugin: https://tools.google.com/dlpage/gaoptout?hl=de

Alternatively, by clicking on this link (IMPORTANT: insert opt-out link), you can prevent Google Analytics from collecting data about you within this website. By clicking on the link above you will download an “opt-out cookie”. Your browser must therefore generally allow the storage of cookies. If you delete your cookies regularly, you will have to click on the link again each time you visit this website.

Here you can find further information on data use by Google Inc.:

  • https://policies.google.com/privacy/partners?hl=de (data collected by Google partners)
  • https://adssettings.google.de/authenticated (settings about advertising that is shown to you)
  • https://policies.google.com/technologies/ads?hl=de (use of cookies in ads)

Target group formation with Google Analytics
We use Google Analytics to show the advertisements placed within the advertising services of Google and its partners only to those users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products) based on the information they visit websites) that we transmit to Google (so-called “remarketing” or “Google Analytics audiences”). With the help of remarketing audiences, we also want to ensure that our ads match the potential interest of users.

Google AdWords and conversion measurement
Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 , USA, (“Google”).

Google is certified under the Privacy Shield Agreement and thereby offers a guarantee that it will comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the online marketing process Google “AdWords” to place advertisements in the Google advertising network (e.g. in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the advertisements. This allows us to display advertisements for and within our online offering in a more targeted manner in order to only present users with advertisements that potentially match their interests. For example, if a user is shown ads for products that they were interested in on other online offerings, this is referred to as “remarketing”. For these purposes, when you visit our and other websites on which the Google advertising network is active, Google directly executes a code from Google and so-called (re)marketing tags (invisible graphics or code, also known as “ “Web beacons”) are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). This file records which websites the user has visited, what content the user is interested in and which offers the user has clicked on, as well as technical information about the browser and operating system, referring websites, visiting time and other information about the use of the online offer.

We also receive an individual “conversion cookie”. The information collected using the cookie is used by Google to create conversion statistics for us. However, we only know the anonymous total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.

User data is processed pseudonymously within the Google advertising network. This means that Google does not store and process the user's name or email address, for example, but rather processes the relevant cookie-related data within pseudonymous user profiles. This means that from Google's perspective, the advertisements are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who the cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about users is transmitted to Google and stored on Google's servers in the USA.

Further information on data usage by Google, settings and objection options can be found in Google's data protection declaration (https://policies.google.com/technologies/ads) and in the settings for the display of advertising by Google (https:// adssettings.google.com/authenticated).



Google ReCaptcha
We integrate the function to detect bots, e.g. when entering online forms (“ReCaptcha”) from the provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

Google Maps
We incorporate the maps from the “Google Maps” service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. The data processed may include, in particular, users' IP addresses and location data, which, however, are not collected without their consent (usually carried out as part of the settings of their mobile devices). The data can be processed in the USA. Data protection declaration: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.



Google Web Fonts
Our website uses web fonts from Google. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

By using these web fonts, it is possible to present you with the representation of our website that we want, regardless of which fonts are available to you locally. This is done by retrieving the Google Web Fonts from a Google server in the USA and thereby passing on your data to Google. This is your IP address and which page you visited on our website. The use of Google Web Fonts is based on Art. 6 Para. 1 lit. f GDPR. As the operator of this website, we have a legitimate interest in the optimal presentation and transmission of our website.

The company Google is certified for the US-European data protection agreement “Privacy Shield”. This data protection agreement is intended to ensure compliance with the level of data protection applicable in the EU.

Details about Google Web Fonts can be found at: https://www.google.com/fonts#AboutPlace and further information in Google's data protection regulations: https://policies.google.com/privacy/partners?hl=de



Integration of third-party services and content
Within our online offering, we use content or service offerings from third-party providers based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR) in order to improve their content and To integrate services such as videos or fonts (hereinafter referred to as “content”).

This always assumes that the third party providers of this content are aware of the user's IP address, as without the IP address they would not be able to send the content to their browser. The IP address is therefore required to display this content. We strive to only use content whose respective providers only use the IP address to deliver the content. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offering, as well as being linked to such information from other sources.

Online presence in social media
We maintain online presences within social networks and platforms in order to be able to communicate with customers, interested parties and users who are active there and inform them about our services. When accessing the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.

Unless otherwise stated in our data protection declaration, we process users' data if they communicate with us on social networks and platforms, e.g. write posts on our online presence or send us messages.



Use of social media plugins from Facebook
Due to our legitimate interest in the analysis, optimization and operation of our online offering (within the meaning of Art. 6 Para. 1 lit. f. GDPR), this website uses the Facebook social plugin, which is provided by Facebook Inc. ( 1 Hacker Way, Menlo Park, California 94025, USA). The integration can be recognized by the Facebook logo or by the terms “Like”, “Like”, “Share” in the colors of Facebook (blue and white). Information about all Facebook plugins can be found via the following link: https://developers.facebook.com/docs/plugins/

Facebook Inc. complies with European data protection law and is certified under the Privacy Shield Agreement: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

The plugin establishes a direct connection between your browser and the Facebook servers. The website operator has no influence whatsoever on the nature and extent of the data that the plugin transmits to the Facebook Inc. servers. You can find information about this here: https://www.facebook.com/help/186325668085084

The plugin informs Facebook Inc. that you as a user have visited this website. There is a possibility that your IP address will be saved. If you are logged into your Facebook account while visiting this website, the information mentioned will be linked to it.

If you use the functions of the plugin – for example by sharing or “liking” a post – the corresponding information will also be transmitted to Facebook Inc. Do you want to prevent the Facebook. Inc. links this data to your Facebook account, please log out of Facebook before visiting this website and delete the stored cookies. You can use your Facebook profile to make further settings for data processing for advertising purposes or to object to the use of your data for advertising purposes. You can access the settings here:

Profile settings on Facebook:

  • https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen
  • US website cookie deactivation page: http://optout.aboutads.info/?c=2#!/
  • European website cookie opt-out page: http://optout.networkadvertising.org/?c=1#!/


You can find out which data, for what purpose and to what extent Facebook collects, uses and processes data and what rights and setting options you have to protect your privacy in Facebook's data protection guidelines. You can find these here: https://www.facebook.com/about/privacy/

Facebook Pixel, Custom Audiences and Facebook Conversion
Within our online offering, due to our legitimate interests in the analysis, optimization and economic operation of our online offering and for these purposes, the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025 , USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”) is used.

Facebook is certified under the Privacy Shield Agreement and thereby offers a guarantee that it will comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook pixel, Facebook is able to determine the visitors to our online offering as a target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to only show the Facebook ads we place to those Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products) based on the information they visit websites) that we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not appear annoying. With the help of the Facebook pixel, we can also understand the effectiveness of Facebook advertisements for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook advertisement (so-called “conversion”).

The processing of data by Facebook takes place within the framework of Facebook's data usage policy. Accordingly, general information on the display of Facebook ads can be found in Facebook's data usage policy: https://www.facebook.com/policy.php. You can find specific information and details about the Facebook Pixel and how it works in the Facebook help section: https://www.facebook.com/business/help/651294705016616.

You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads. To set which types of advertisements are shown to you within Facebook, you can visit the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

You can also use cookies to measure reach and for advertising purposes via the deactivation page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and also the US website (http://www.aboutads.info/ choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).



Newsletter data
To send our newsletter we need an email address from you. Verification of the email address provided is necessary and consent to receive the newsletter is required. Additional data is not collected or is voluntary. The data is used exclusively for sending the newsletter.

The data provided when registering for the newsletter will be processed exclusively based on your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke the consent you have already given at any time. To revoke your consent, simply send an informal message by email or unsubscribe using the “unsubscribe” link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

Data entered to set up the subscription will be deleted if you unsubscribe. If this data has been transmitted to us for other purposes and elsewhere, it will remain with us.

SSL or TLS encryption
For security reasons and to protect the transmission of confidential content that you send to us as the site operator, our website uses an SSL or. TLS encryption. This means that data that you transmit via this website cannot be read by third parties. You can recognize an encrypted connection by the “https://” address line in your browser and by the lock symbol in the browser line.



Agency services
We process our customers' data as part of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes/handling, server administration, data analysis/consulting services and training services.

Here we process inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., email, telephone numbers), content data (e.g., text entries, photographs, videos), contract data (e.g., subject matter of the contract, term), payment data (e.g., Bank details, payment history), usage and metadata (e.g. as part of the evaluation and measurement of the success of marketing measures). As a general rule, we do not process special categories of personal data, unless these are part of commissioned processing. Those affected include our customers, interested parties and their customers, users, website visitors or employees as well as third parties. The purpose of the processing is to provide contractual services, billing and our customer service. The legal basis for processing results from Article 6 Paragraph 1 Letter b GDPR (contractual services), Article 6 Paragraph 1 Letter f GDPR (analysis, statistics, optimization, security measures). We process data that is necessary to justify and fulfill the contractual services and point out the necessity of providing them. Disclosure to external parties will only occur if it is required as part of an order. When processing the data provided to us as part of an order, we act in accordance with the instructions of the client and the legal requirements for order processing in accordance with Art. 28 GDPR and do not process the data for purposes other than those specified in the order.

We delete the data after statutory warranty and comparable obligations have expired. the necessity of retaining the data is reviewed every three years; In the case of statutory archiving obligations, deletion takes place after their expiry (6 years, in accordance with Section 257 Paragraph 1 HGB, 10 Years, in accordance with Section 147 Paragraph 1 AO). In the case of data that was disclosed to us by the client as part of an order, we delete the data in accordance with the specifications of the order, generally after the end of the order.



User rights
As a user, you have the right to request free information about what personal data has been stored about you. You also have the right to correct incorrect data and to restrict processing or delete your personal data. If applicable, you can also exercise your right to data portability. If you believe that your data has been processed unlawfully, you can lodge a complaint with the relevant supervisory authority.



Deletion of data
Unless your request conflicts with a legal obligation to retain data (e.g. data retention), you have the right to have your data deleted. Data stored by us will be deleted if it is no longer necessary for its intended purpose and there are no statutory retention periods. If deletion cannot be carried out because the data is required for permissible legal purposes, data processing will be restricted. In this case, the data will be blocked and not processed for other purposes.



Right to object
Users of this website can exercise their right to object and object to the processing of their personal data at any time. If you would like correction, blocking, deletion or information about the personal data stored about you or have questions regarding the collection, processing or use of your personal data or would like to revoke your consent, please contact the following email address: Email